An Initial Test of the Cosmetics Dehumanization Hypothesis: Heavy Makeup Diminishes Attributions of Humanness-Related Traits to Women

It is known that sexualization results in the dehumanization of women by effecting how people view them. The present study looked at how makeup influences how people view women, by having participants evaluate women’s faces with and without makeup. In both models and ordinary women, women’s faces with makeup were viewed as less human than the faces of women without makeup. They were also seen as having less agency, experience, competence, warmth, and morality than those without makeup.

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Bernard, P., Content, J., Servais, L. et al. An Initial Test of the Cosmetics Dehumanization Hypothesis: Heavy Makeup Diminishes Attributions of Humanness-Related Traits to Women. Sex Roles (2020). https://doi-org.libproxy.unl.edu/10.1007/s11199-019-01115-y

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