The sexualization and objectification of women in social exchanges is prevalent in our society, although we currently do not have good ways of studying or measuring this. Filling this need, the Social Interaction Model of Objectification can be used to measure and understand behavior during interactions involving objectification. It does this by evaluating the goals of each person, which is shaped by patriarchy, during the interaction. Additionally, this model can help us understand sexual violence situations and why women sometimes positively view instances of objectification.
Gervais, S.J., Sáez, G., Riemer, A.R. and Klein, O. (2020), The Social Interaction Model of Objectification: A process model of goal‐based objectifying exchanges between men and women. Br. J. Soc. Psychol., 59: 248-283. doi:10.1111/bjso.12339